Nike Increases Ad Budget for Controversial Campaigns

BEAVERTON, OR — After coming under fire for slumping sales, sportswear giant Nike has announced a bold move to increase its ad budget for provocative campaigns.

In an unexpected strategy shift, Nike aims to rejuvenate its brand recognition by doubling down on controversial advertising that some critics say undermines its corporate values.

"It's clear that we need to pivot and get back to what made Nike a powerhouse in the sportswear industry," said CEO John Donahoe. "I remember playing basketball at the park with friends and shooting hoops at the local YMCA. Bold advertising that challenges societal norms is essential in reaching our marketing goals."

The company's new approach involves a series of pointed ads aimed at sparking conversation and debate. "We believe pushing boundaries and embracing provocative topics will reinvigorate our presence in a crowded marketplace," said Nike marketing director Sven Iquiti. "Finding creative ways to engage audiences, even if it means stirring up controversy, is key to our strategy. We want our messaging to resonate, challenge, and stick with people."

At publishing time, new statistics showed Nike had also maximized operational efficiency by streamlining its production process, resulting in fewer wide shoe sizes on the market.